– An Italian Red Wine’s Star Turn

T h e W a l l S t r e e t J o u r n a l . c o m A n I t a l i a n R e d W i n e s S t a r T u r n

Intensely aromatic as well as affordable, Nero d’Avola just might be the next Malbec. What makes a wine popular? It’s a question that winemakers (and marketers) have long asked themselves. For me, the explanation is simple: A popular wine is one that is easy to pronounce…